The wait for 3G services has been long and painful one. With multiple delay’s in the auction and then finally a big bang auction with huge fees paid for licences. Even after the auctions got over it was being said that it would take most players a year or so to rollout the services. Well atleast one player has taken the initiative to announce its 3G launch earlier. Tata DoCoMo, the GSM unit of Tata Teleservices has announced that it would be launching 3G services across nine circles starting this Diwali. It is now expected that Airtel, Vodafone and Reliance are likely to follow suit and announce their plans soon.
Docomo is expected to launch services in Delhi, Mumbai, Maharashtra, Gujarat, Tamil Nadu, Kolkata, Haryana, West Bengal and Uttar Pradesh (East). The service will initially be limited to the top cities in each circle.
Docomo tryst with VAS
Internationally in their home market Japan Docomo is known for driving VAS services. With its partnership with Tata here in Indian markets it seems it wants to push VAS again as the no.1 revenue driver. Only time will tell though if there is enough adoption for 3G. The public players have so far seen a dismal uptake.