The Bing v/s Google Battle has been raging on for quite some time now. Companies are giving Twitter a lot of attention, and it’s not rivals like Facebook , but software giant Microsoft who has also entered the Twitter arena to grab as much attention as possible. In a recent report, Microsoft has started tweeting, [...]

The recent tiff between producers and multiplexes had prevented the release of several movies for the last few months. Now, to offset the delay, several movies are releasing at the same time with promoters doing everything they can to catch the limelight. Today much awaited movie “Kambakkht Ishq” will release. What is interesting to note [...]

Ajit Balakrishnan  - Chairman of Rediff.com gave the keynote at the IAMAI Digital Marketing Conference held at Delhi yesterday. Personally I felt it was one of the best keynotes that Ive heard at any event. Ajit traced the growth of internet right from 1995 to this day and also pointed out key pain points for [...]

It seems that every Indian is trying to grab a mobile phone leading to a humongous requirement of new mobile numbers. Mobile numbers starting with 9 have come to an end and DoT has given permission to telecom companies to allocate new numbers starting with 8. According to TRAI, India has 415 million cellular subscribers [...]

This is so because the myriad cultures in India find its definition in the music that they play. They carve a special identity not only for themselves as folk genres but also for the people there. And we all know how much of a social part regional and linguistic identity plays in today’s India (sons of the soil anyone?). These music based services will obviously be used as caller tunes, message and ring tones, etc. One doesn’t need a hypothesis and prood to see that the reason CRBTs have worked is not just because peoplelove music but they find it identity defining. And in that context Idea already has a winner on its hand.

by Pranav Agarwal
Facebook vs Orkut. Which one of these do you have an account in? Chances are, both. Orkut was an early entrant into the Indian Social Networking Scenario. Facebook, which arrived much later, however seems to grabbed quite some attention. Though both were launched at the same time, Facebook was initially not very popular in [...]

By Pranav Agarwal
There have been several startups in the past 3-4 years and it has become difficult for them as well as for the concerned industry to connect to them and to understand their innovative products. We have been following companies that help promote new technologies since we started.

Among the companies that help startups, [...]

Mouthshut, a pioneer in user generated content is set to change the social media scenario in India as it would soon be doling out free accounts to corporate and brand owners for brand reputation management.
Mouthshut initiatives holds weight as it is one of the largest user generated portals in Asia with [...]

It seems TRAI wants to leave no stone unturned for smooth implementation of Mobile Number Portability in India. It has therefore issued a draft legislation to clear the uncertainty surrounding the introduction of mobile number portability.
The draft guidelines describes the rights, obligations and duties of both the telecom operators in consideration for [...]

Today after coming to office, I opened my gmail account first and got a new window informing me about new drag and drop feature of gmail labels. Using the new features, I managed to add labels, manage them and organise my inbox easily and effectively.

Gmail is constantly adding new features to its product to maintain [...]

Bindass, the youth centric TV channel from the UTV Group has launched Bindass.com - a community platform for the youth. Just like MTVIndia’s connected they seem to have integrated it with facebook connect platform to reach out to the youth on facebook. Bindass already had a platform in Bindass.tv which showcased their TV programming. Bindass.com [...]

It looks like payment gateways has become a main attraction for financial services giants as Citibank India, consumer banking arm of Citigroup, has tied-up with Vodafone Essar Ltd and Nokia India to launch a pilot project testing its Mobi-payment solution in India.

The pilot project is said to be one of the largest ever taken and [...]

MTV India has always been very active with its social media activities and we have tracked the same here at WATBlog be it  for MTV roadies or Battleground 2. Now MTV has chosen to integrate facebook in the launch of its new show Connected. This show is about how connected real twins can be. Inorder [...]

According to Techcrunch, YouTube is unveiling what they call the Call-To-Action Overlay,which is a semi-transparent pop-up that links viewers to any website you choose.

This is big news, especially for direct marketers and their likes. One doesn’t need to talk about the insane amount of traffic that YouTube gets. Marketers realized therefore very early the potential that the site has to drive traffic on to their web platforms. It started with funny videos, to video blogging, to ads with made for web viral elements.